|Zipper Day [img source - wikimedia.org]|
Zipper Day Celebrate On 29th April
In the 1930's, a sales campaign began for children's clothing featuring zippers. The campaign praised zippers for promoting self-reliance in young children by making it possible for them to dress in self-help clothing. The zipper beat the button in the 1937 in the "Battle of the Fly," when French fashion designers raved over zippers in men's trousers. Esquire magazine declared the zipper the "Newest Tailoring Idea for Men" and among the zippered fly's many virtues was that it would exclude "The Possibility of Unintentional and Embarrassing Disarray." Obviously, the new zippered trouser owners had not yet discovered the experience of forgetting to zip-up.
The continuous fastening line found numerous applications and grew in popularity, also thanks to the US Army who stepped in as an early adopter. Functional, fashionable, infinitely adjustable – these qualities of Sundback’s design have helped popularize the invention and practically make every day Zipper Day.